4.7 Using Multiple Ad Blocks

| Friday, April 3, 2009

So Google allows you to put up to three AdSense blocks (ad units) on thesame page, as well as an Ad Link unit and a search box. What does thismean for web publishers?
A real bonanza: you now have many more chances to hook readers with newads as Google will show unique ads in each ad unit!
To leverage this opportunity, look at adding new content to your high-trafficpages. Use attractive, quick-loading graphics that encourage people to scrolldown. For example, relevant, catchy graphics could be a great way to drawyour visitors to an ad. A B2B website could run a daily cartoon strip with ahumorous take on trade news and issues. Your AdSense ads can bepositioned right underneath the cartoon, which will lend instant visibility tothe ads.
That’s a strategy that will maximize exposure to the AdSense units, leadingto more clicks and more money!With multiple ad blocks, you can decide which ads are served in the bestplace for your site.

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