Recently, Google introduced a new format for Ad Link Units: horizontal. Thisis a huge difference. Users are reporting increases in CTR as high as 200%using this units!
Instead of piling the links one on top of the other—which is great for puttingabove lists of links but stand out too clearly when placed in text—thehorizontal ads blend in perfectly when placed on pages with articles
You can still only use one Ad Link unit per page and users still have to clicktwice before you get paid but they’re definitely worth slipping into a longarticle. I’d recommend that you put them either above the article or in themiddle. They’ll be too easy to miss at the bottom.
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