4.3. Above The Fold

| Friday, April 3, 2009

One general rule on the Internet is that people spend most of their time on asite “above the fold.”

The first thing people do when they reach a website is to absorb as muchinformation as possible before they start scrolling. The part of the page thatthey can see without scrolling is called “above the fold.”

That’s where you want your ads.

The number of links that appear above the fold affect how likely people are
to click on your AdSense ads. That’s why more ads doesn't always mean
more money!

Google always puts the top-paying ads on the top and the lowest-paying
ones at the bottom.

If you have a stack with three or more ads, the cheaper ads might steal
attention away from high-paying ads and clutter up your website.

You don’t want ads and links competing against each other. If you want to
increase your earnings per click, remember: Less is More! And that’s
particularly true above the fold.
Now, which of these sites’ ads do you think bring a higher click-through rate?You guessed it. The second site has triple the click-through rate of the firstsite. The moral of the story? If you want to maximize your AdSense clicks,give your visitors fewer choices above the fold!

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