4.1 Ad Placement: Where to put your Ads?

Location is everything. The world's best ad won't deliver if it isn't visible inthe first place. But after much experimentation with Google AdSense, I knowthat the most visible ads aren't always the most effective. In fact, they'relikely to get ignored as 'blatant advertising'.

What does work is wise placement. Put them where your content is mostlikely to interest and engage your visitors.

You can create several 'points of interest' with the wise use of graphics,tables and other layout techniques.

Once you have your visitor's attention with engaging and meaningfulcontent, they are most likely to read and click on relevant ads. And that isprecisely what Google wants — "educated" clicks from real prospects, notrandom visits from bored people.

Here are a few simple tips to make your ads 'click'!